How do you market a project on social media while you’re making it? It’s a bit like building the train while you’re going down the tracks, but Rebecca Johnson (Supergirl Radio/University of Alabama Museums) is here to help me build a social strategy, with tips that will also apply to your indie projects. We cover tools like Canva and discuss the challenges of marketing a story in the making while positioning ourselves as AI Art evangelists. Rebecca shares the lessons she’s learned from years of promoting projects on social media, including her three tips for vertical videos on TikTok/Instagram/YouTube Shorts. Finally, Rebecca gives me a checklist to make sure Everly Heights has consistent branding and we launch into our first big (public) project. PLUS: The premiere (and origin story) of the new Everly Heights logo!
LEARN MORE ABOUT EVERLY HEIGHTS: https://everlyheights.tv/
Rebecca Johnson on Instagram
Supergirl Radio
University of Alabama Museums
duckmilkprod on YouTube
Sprout Social
Canva
DaVinci Resolve
CapCut for Android
Very Special
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